STRATEGIC PLANNING

KES1,690

Strategic Planning is a comprehensive new title, offering practical information on how to develop and implement successful, revenue-generating strategies within your business. In addition to this, the book serves to provide ideas and guidance for producing strategic business plans for your company.

Strategic Planning explores the thinking surrounding strategy, and explains concepts such as value based management, the strategic environment, strategies to suit products, establishing strategic strength and gaining competitive advantage. This thorough guide then goes on to demonstrate how to implement and evaluate strategy, how to manage your team and how to manage future risks to your business.

Including key questions, pro-active workshops, useful tips and further reading, Strategic Planning is an essential guidebook, whether you are looking for advice about factors to consider when putting together a business plan – or whether you are responsible for the overall strategic direction of the business.

Author: Robert G. Wittmann, Matthias Reuter

ISBN:9780749452339

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